Telephony Systems: HDFC Securities

 

  Profile
 

HDFC Securities, a trusted financial service provider promoted by HDFC Bank and JP Morgan Partners and their associates, is a leading stock broking company in the country, serving a diverse customer base of institutional and retail investors.

 

  Project
 

HDFC Securities needed a Telephonic Switch for their Call Center for online trading, to improve communication efficiency. The solution was required to be future proof, and due to the nature of the application, high uptime was a critical requirement.

 

  Solution
 

The system selected was from the Ericsson stable: The MD Evolution that is currently making waves in Europe due to its unique design and its ability to interoperate with other systems. It has a host of advanced features built-in as standard features, which makes it particularly appealing to a call center.

Features like voicemail, auto attendant, music on hold, recorded messages and Interactive Voice Response (IVR) make it a winning combination in the industry. The HDFC Securities online trading operations used the switch equipped with a PRI line and CO lines for their call center solution with approximately 30 agents all equipped with display digital phones.

The system chosen provides automatic call distribution for agents where customers call in for executing trades on the share markets. The agents can monitor and activate login and logout from any position. The central supervisor can monitor the status of the agents. A call logger has been installed to record conversation of the trades executed to avoid ambiguity. The displayed Caller ID helps agents to identify customers and trace back unanswered calls.

Neutron was instrumental in assessing the needs of the company within their expressed budget. The system was installed and the task of configuring workflows, priorities and reporting was completed by Neutron in record time.

 

  Impact
 

  • Quicker and more efficient responsiveness to HDFC customers

  • No caller waits for more than 2 rings without a response

  • Clients can leave a voicemail for callback

  • Future upgradeability and expandability

  • Guaranteed to operate even in case of power failures

  • The system can cater to mobile executives

  • Improvement in internal communications and productivity

  • Reduced call load for the main operator through auto attendant and integrated voice response

 

 

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